WHICH PRODUCT IDEAS CAN BE EXPLORED THIS WAY
FROM IDEA TO A PRODUCT YOU CAN ACTUALLY JUDGE
New software products
An entirely new application can be developed far enough for the operating concept, core logic, data structure and technical architecture to be judged together for the first time. What matters is not the simulation of a product in a presentation, but a real state of development against which the product idea can be tested technically and functionally.
Specialist applications
Specialised desktop or web applications can translate domain knowledge into digital tools in their own right. These may include planning systems, editors, configurators, analysis tools, technical working environments or new industry-specific software products.
Visual and interactive systems
Where products, machines, data, spaces or complex relationships have to be understood visually, 2D and 3D systems, real-time visualisation and interactive models can themselves become the core of a product. Visualisation is then not decoration, but function.
Simulation and digital models
Where real trials are expensive, slow or organisationally difficult, simulations and digital models can make variants, states and technical relationships examinable. A working environment in its own right can grow out of this.
New product families
A product idea need not remain confined to a single application. From a solid technical core, specialised tools, editors, runtime systems and different applications for different tasks can emerge.