TOPIMMERSIVEARTY
AN EARLY NO CAN ALSO BE A GOOD OUTCOME.
Not every product idea should be developed further.
An early state of development can show that an idea does not hold technically, that its complexity was underestimated, or that the expected benefit does not justify the effort.
It can equally become visible that the originally planned solution is needlessly complicated, that the technical route can be simplified, or that another part of the idea holds considerably more potential.
These outcomes are not a failure of development. They are part of its economic value.
An early, well-founded decision against an idea can be considerably more sensible than a late correction after extensive investment.