TOPIMMERSIVEARTY
FROM EARLY COMMITMENT TO EARLY INSIGHT
Classic development models force companies to select early. Only a few ideas receive a budget. Those ideas are then pursued comparatively far, because considerable resources have already been committed.
When the cost of early technical development falls, this order can be partly reversed. More product ideas can first be brought to a real technical level. Only then does one have to decide which approaches justify further investment.
Product development thus shifts from a logic of early commitment to a logic of early insight.
That does not mean producing as many experiments as possible. What matters is reducing uncertainty at the points where it actually affects entrepreneurial decisions.